R/GA at the Cannes Lions Festival of Creativity 2023 - Page: FutureVision Report Detail Page

R/GA at Cannes

Building Your Brand As an Operating System

Monday, June 19, 4:30pm
Hotel Martinez, Suite 731

Although Juneteenth is recognized as a day to commemorate the freedom of Black Americans, it is also one of the earliest steps toward equality. Recently, mainstream media and corporations have widely recognized the importance of monumental cultural moments, while some miss the mark with empty, performative Black History Month and Juneteenth marketing campaigns. Join The Female Quotient, Bayyina Black, Global Director, Sustainability & Impact at R/GA, and speakers from SXM Media, Influential and more  as we explore how brands are innovating authentically—internally and externally—around Juneteenth and beyond. 

A Step In History: How Juneteenth Inspired Global Equality and Impact

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Tuesday, June 20, 8:30am
Mondrian Cannes Terrace

Join R/GA Health & Bayer Consumer Health for an intimate breakfast and fireside chat exploring how to drive digital transformation and innovation in the health industry. Speakers include Philipp Schuster, Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health at Bayer, and Nick Coronges, Global Chief Technology Officer at R/GA. Moderated by Jacqueline Lovelock, Managing Director, Health at R/GA.

Revolutionizing Health Through Creative Technology 

Wednesday June 21, 4:15pm
Microsoft Beach

Responsibility was found to be one of the building blocks of trust according to Microsoft Advertising’s Marketing with Purpose research. 85% of people will only consider a brand if they trust it. Join Josefina Casellas, VP, Executive Creative Director SS LATAM, at R/GA for this ACT Responsible panel with industry experts, activists, and creatives exploring three key areas to drive responsible growth. 

Driving Responsible Growth. How Creativity, Sustainable Media and Collaboration Can Drive the Power of Purpose.

Thursday, June 22, 9:30am
Hotel Martinez, Suite 731

Many of today’s headlines call out the risks, shortfalls and ethical issues surrounding artificial intelligence, namely its potential for bias around race, gender, nationality and age. It’s easy to let the headlines bury the immense opportunities within AI to support underserved communities and provide them with new access to historically out-of-reach resources; the power of AI can prevent natural disasters, fight disease, and enable businesses and other organizations to provide 24/7 services to those in need. Join The Female Quotient, Melissa JP, Managing Director, Brand Design and Consulting, US at R/GA, and speakers, Microsoft, LinkedIn and more as we discuss the positive impacts AI will have at the local level.

AI For Good: How Artificial Intelligence Is Eliminating —Not Exacerbating—Social Inequalities

Thursday, June 22, 10:30am
The Lab , Palais II

In this interactive workshop, founder of True&North, David Clayton, and co-facilitator, Lucien Etori, VP Executive Strategy Director at R/GA will demystify the perennial challenge of selling. For creatives, their work is who they are, so every “no'' can feel personal and anxiety-inducing. It can be daunting, stressful, and feel conflict-creating. But it is possible to boost confidence by mastering a method of selling that’s based on empathy and mutual understanding. David draws on direct experience delivering True&North workshops for leading brands and media companies, and in this session he’ll unpack the behaviors that translate into successful interactions and result in impactful solutions to sell products and ideas. Participants will also get to present back and practice newly learnt skills.

The Sell Pill: Lose the Anxiety of Selling Creative Ideas

Friday, June 23, 11:00am
Insights Stage, Palais I

This session brings together the Mobile Lions Jury President, Shannon Washington, and Jury Members to discuss some of the winning pieces of work. It provides an insight into the process behind the selection of the winners and advice for future entrants to craft their submissions.

Inside The Jury Room - Mobile Lions

From Global Head of Design Saulo Rodrigues to US COO, Connected Communications and Cannes Mobile Jury President Shannon Washington, R/GA Leaders from around the world will be on site and available for a quick connect. Drop us a line below if you’d like to meet. 
