Private Equity Sets Up Shop on Madison Avenue

R/GA’s recent move to independence, backed by Truelink Capital, reflects the growing wave of private equity investment in creative and marketing agencies. As the advertising landscape shifts toward AI-driven innovation and project-based models, private equity firms are recognizing the opportunity to fuel agile, tech-enabled agencies. This partnership positions R/GA at the forefront of a broader industry transformation—where data, automation, and bold thinking are reshaping the future of marketing on Madison Avenue.

[Continue to the Wall Street Journal to read the full article. ](https://www.wsj.com/articles/private-equity-sets-up-shop-on-madison-avenue-47ead575)

R/GA, Marketing Agency

Private Equity Sets Up Shop on Madison Avenue