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Our brief was simple. Create a new brand and product experience for a modern customer-centric SME bank in the UAE. The result is Wio—a new brand and financial platform that supports businesses ambition's with the right network, services and support.

  • Brand Strategy

  • Brand Design

  • Naming & Verbal Design

  • Design System

  • Product Design

Brand Positioning
Brand Architecture
Verbal Identity System
Visual Identity System
Art Direction
Brand Playbook
    Related Work
    • Overview
    • Brand
    • AI