Our brief was simple. Create a new brand and product experience for a modern customer-centric SME bank in the UAE. The result is Wio—a new brand and financial platform that supports businesses ambition's with the right network, services and support.
Brand Strategy
Brand Design
Naming & Verbal Design
Design System
Product Design
Brand Positioning
Brand Architecture
Verbal Identity System
Visual Identity System
Art Direction
Brand Playbook
More Brand Work