Brand Design & Consulting
Product & Experience
Connected Communications
Kuwait has developed at extraordinary pace. The National Bank of Kuwait (NBK) knew they needed to evolve to attract the countries expanding, and progressive youth audience. The solution: a new banking proposition called Weyay. A brand and experience that reimagines everyday banking for young kuwaitis.
Brand Strategy
Brand & Verbal Design
Product & Experience
Design System
No. 1
Finance app on iOS and Android at launch
No. 1
Bank in the country for brand recal, ages 15-24yr
20%
Share of 18-24yr Kuwaiti customers in year 1
3X
Exceeded first year goals
153M
TikTok views
“R/GA is an innovation partner that has a unique understanding of how new technology is driving the transformation of customer experiences in the Middle East.”
Aamir Fadel, NBK Head of International Consumer Banking
Brand Positioning
Brand Architecture
Verbal Identity System
Visual Identity System
Guidelines
Naming
TOV
More Brand Work