Looking to change the game in an increasingly commoditized category, Verizon developed a one of a kind wireless plan that emphasized customer choice and control. By combining its best in class 5G network with discounts on in demand partner perks like Disney+ and Apple One, Verizon was able to offer customers unprecedented value.

Introducing MyPlan from Verizon

When it came time to tell the MyPlan story and drive conversion in retail and digital, Verizon turned to R/GA. The challenge: How do we introduce further choice into a process that’s already seen as too complicated? By elevating brand design (while still creating a seamless connection to the brand equity of revered partners), reducing cognitive load through progressive reveal of detailed information, and unifying the experience across digital and retail through single design system.