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PONOS' The Battle Cats is a very weird game, with 90 million very engaged players. So when PONOS asked us to captivate their US fans during Black Friday, one of the busiest advertising seasons of the year, we decided to shift from the usual video game playbook. Instead of offering fans expected Black Friday Deals on the game’s built-in currency, 
we opted to give them a scandal.

  • Campaign Creation

  • Influencer Strategy

  • Brand Positioning

  • Asset Creation

  • Media Planning


Revenue increase


New user acquisition


Returning users

“This Black Friday CP marked a significant milestone as a new initiative for our company from creative point of view. We are always thrilled to work on promotional campaigns with RGA. The response from users has been overwhelmingly positive, leading to a substantial increase in app installations. This campaign not only enhanced our visibility but also resulted in notable improvements in our in-app KPIs, including user engagement and retention rates.”

Seiichiro Sano Managing Director