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R/GA, Marketing Agency

SHISEIDO BEYOND TIME BREAKING THE BOUNDARIES OF TIME

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There is beauty in aging. To help users understand and embrace that, we developed a unique experience leveraging Shiseido’s technology and long history of scientific research. Beyond Time is a time travel machine that shows people the beauty of growing old with a loved one.

  • Customer Research and Insights

  • Experience Vision & Strategy

  • Deep Tech Research

  • Proprietary Tech Development

  • Machine Learning & Algorithm Development

  • Creative Narrative & Copy

  • Visual Design

  • 3D Animation & Motion Design

  • Hardware Integration

  • Event Installation & Management

186K

Time-transported years

100K

Conversations about aging

3.1K

Time Travels

We spend our lives fighting against wrinkles, against the marks of time on our skin. As if growing old meant growing out of beauty.

Shiseido’s new brand purpose is born to change that mindset. ‘Beauty innovations for a better world’ stands for embracing beauty at all ages. To help users find beauty in growing old we launched a time machine that turned a journey we all dread into the most beautiful journey: participants could see themselves grow old with a loved one, in an instant.

Beyond Time is an immersive, interactive, deep-tech installation that allows two people to seemingly break the boundaries of time. The project leverages Shiseido’s facial data to develop a world-first, 3D, real-time Age Simulation Engine.

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