Samsung is one of the most innovative and recognized companies in the world. Together, we shifted their approach to CRM, focusing on personal connections between the brand and its fans.
From major product launches to in-depth onboarding experiences, we captured attention at key moments, taking everything we knew about Samsung’s customers and creating one-on-one communications that led to lasting relationships.
CRM Strategy & Execution
Loyalty Strategy
Customer Journeys
Lifestyle Marketing
Customer Engagement Programs
Design Systems
Customer Segmentation
4+
Years as partners
76+
Campaigns
1,000+
Assets delivered per year
Brand Positioning Brand Architecture Verbal Identity System Visual Identity System Photography Art Direction Brand System Guidelines Packaging System
For the launch of the new Galaxy Z Fold5 and Flip5, we developed a unique design system and personalized email campaign that opened customer’s eyes to a new form of phone, enticing them to “Join the flip side.”
Brand Positioning Brand Architecture Verbal Identity System Visual Identity System Photography Art Direction Brand System Guidelines Packaging System
Relationship design is about more than marketing the latest product. It’s about delivering mutual value at every touch. For Samsung, we develop campaigns throughout the year that help customers pursue their passions, celebrate milestones and tap into the Galaxy community.