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Logistics company AutoStore is Norway’s first Unicorn. They tasked us to define the brand strategy, identity and visual language for a disruptive sub-brand in the category. The result is a completely new brand created called ‘Pio’.

  • Brand Interface

  • Design System

  • Brand Positioning

  • Verbal Identity System

  • Brand System Guidelines

“R/GA is utmost professional and their work is stunning…They are great at follow-up and customer care, and they care about their deliveries. All projects are on a plan that make it easy to get an overview.”

Magne Hatteland, Vice President of Pio

    • Overview
    • Our Role
    • From clients