Patagonia Brewing Company has always combined exploration with their passion for beer. When we created the brand’s identity we got inspired by the stunning natural landscapes that surround the brewery and we focused on the people that live there and their stories.
We discovered narratives around Patagonia and its people and we brought those to life in the unique design that differentiate each variety, be it in a bottle, can, communication pieces or merchandising.
Brand Vision & Strategy
Brand & Verbal Design
Product Vision & Strategy
Packaging Design
Design System
Product Built and Development
Launch & Growth Strategy
+50%
Rise in Online Sales
x5
Boosted Brand Recognition
200K
New Social Media Followers
25+
Awards Won Together
30M
Cheers and Counting!
#1
Crafted Beer
It is exciting to see the change and evolution of the Patagonia brand from its beginnings with the total renewal of its identity, and through the years.
R/GA has an excellent team with vision in developing cutting-edge designs, not only effective when it comes to communicating, but also causing an artistic and differential impact, adding value to brands and vision for the future.
Laura De Bona,
Head of Marketing Cerveza Patagonia
Brand Positioning
Brand Architecture
Verbal Identity System
Visual Identity System
Photography Art Direction
Brand System Guidelines
Packaging System
Brewed from Patagonia's Heart
Shaping Distinctive Limited Editions
Channel Planning
Campaign Creation
Influencer Strategy
Activation
Growth Strategy
More Brand Work