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Patagonia Brewing Company has always combined exploration with their passion for beer. When we created the brand’s identity we got inspired by the stunning natural landscapes that surround the brewery and we focused on the people that live there and their stories.

We discovered narratives around Patagonia and its people and we brought those to life in the unique design that differentiate each variety, be it in a bottle, can, communication pieces or merchandising.

  • Brand Vision & Strategy

  • Brand & Verbal Design

  • Product Vision & Strategy

  • Packaging Design

  • Design System

  • Product Built and Development

  • Launch & Growth Strategy


Rise in Online Sales


Boosted Brand Recognition


New Social Media Followers


Awards Won Together


Cheers and Counting!


Crafted Beer

It is exciting to see the change and evolution of the Patagonia brand from its beginnings with the total renewal of its identity, and through the years.

R/GA has an excellent team with vision in developing cutting-edge designs, not only effective when it comes to communicating, but also causing an artistic and differential impact, adding value to brands and vision for the future.

Laura De Bona,

Head of Marketing Cerveza Patagonia

Brand Positioning
Brand Architecture
Verbal Identity System
Visual Identity System
Photography Art Direction
Brand System Guidelines
Packaging System

Brewed from Patagonia's Heart

Shaping Distinctive Limited Editions

Channel Planning
Campaign Creation
Influencer Strategy
Growth Strategy
    Related Work
    • Overview
    • Success
    • Brand
    • Comms
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