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Paco is a fun and friendly platform that boosts children’s academic progress, with tools that help them understand and practice the subjects and do their homework. It is aimed to accompany kids in their scholar trajectory, helping them perform better, learn more and ultimately have a better future.

  • Brand Vision & Strategy

  • Brand & Verbal Design

  • Character Design

  • Product Vision & Experience


Downloads in 72 hs.


MAU in the first month


Of the right audience downloaded the app

The collaborative work, the passion and the great detail with which we worked with R/GA’s team, managed to bring our rebranding project into an outstanding result, full of life and authenticity.

Carles Cabre PACO CEO

Brand Positioning
Brand Architecture
Verbal Identity System
Visual Identity System
Brand System Guidelines
Product Strategy
Product Design
Product Tone & Voice
Design System
Product Development
Product Maintance
    Related Work
    • Overview
    • Success
    • Brand
    • Product