Paco is a fun and friendly platform that boosts children’s academic progress, with tools that help them understand and practice the subjects and do their homework. It is aimed to accompany kids in their scholar trajectory, helping them perform better, learn more and ultimately have a better future.
Brand Vision & Strategy
Brand & Verbal Design
Character Design
Product Vision & Experience
100K+
Downloads in 72 hs.
300K
MAU in the first month
70%
Of the right audience downloaded the app
The collaborative work, the passion and the great detail with which we worked with R/GA’s team, managed to bring our rebranding project into an outstanding result, full of life and authenticity.
Carles Cabre PACO CEO
Brand Positioning
Brand Architecture
Verbal Identity System
Visual Identity System
Brand System Guidelines
Product Strategy
Product Design
Product Tone & Voice
Design System
Product Development
Product Maintance
More Brand Work