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R/GA, Marketing Agency

Nike

Sync


A

new

digital

workout

collection

for

athletes

with

periods

Women are not small men

The Nike Sync workout collection experienced a 60% higher engagement rate than the average collection and the Nike Training Club App saw a 199% increase in female retained weekly members. Nike also activated the project within their own HQ. To top things off, in June 2022 Nike Sync took home the Cannes Lions Grand Prix award in the ‘Entertainment Lions for Sport, Diversity & Inclusion in Sport’ category.

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