Nike is dedicated to every kind of athlete, but not every kind of athlete can be seen in Nike stores. Instead of a reflection of themselves, Gen Z women see bodies that are un-relatable and unattainable.

To create a truer sense of connection with the brand, we designed an in-store experience more representative of and relatable to the athletes Nike serves.

Using 3D photogrammetry and Snapchat A/R technology, traditional mannequins were reimagined as dynamic, digital recreations of women in the community. Shoppers could explore tips, reviews, and stories while seeing real women wear and move in Nike apparel.

Through a customized Snapchat lens, we leveraged the latest augmented reality technology to give athletes confidence and inspiration every time they step into a Nike store. For the first time ever, shoppers could see themselves and their own bodies represented by real members of their community.

By rethinking what the body means to the athlete consumer, we gave them an entirely new way to shop and even more reasons to love Nike.