Bradesco is one of the biggest brazilian banks, they invited R/GA to reinvent banking for the digital age with an innovative business model.
Next is a bank that can really help millennials do more with their money. The new bank is already helping 20 million costumers in Brazil, and is one of the most awarded design projects in Latin America.
A 5 years relationship that we are proud and happy about it.
Brand Vision & Strategy
Brand & Verbal Design
Product Vision & Strategy
Product Design
Design System
Product Built and Development
Launch & Growth Strategy
20 M
Active clients in Brazil
4.5
Stars on App Stores
2.3 M
New accounts per month
900+
Design components
8
App build & releases
80 M
Total campaign views
"(A) brilliant example of a fast and agile decision-making and implementation process. It's remarkable how, within the space of two weeks, the company managed to adapt their digital channel to a new product, set up the entire process behind it, and start providing well-designed face masks in the midst of a pandemic. The great success confirms the decision and proves that it was the right product at the right time."
Mauricio Minas Bradesco Vice-President
Brand Positioning
Brand Architecture
Verbal Identity System
Visual Identity System
Photography Art Direction
Brand System Guidelines
Packaging System
Product Strategy
Product Design
Product Tone & Voice
Design System
Product Development
Product Maintance
Channel Planning
Campaign Creation
Influencer Strategy
Activation
Growth Strategy
A NEW GAME FOR AQUISITION
MUSIC FESTIVAL BRAND REFRESH
More Brand Work