Moncler.com is the brand’s first D2C and omnichannel experience for a global customer base. The experience is designed to immerse a diverse set of customers in each collection, transporting them to powdered snow peaks of the Alps to showcase performance ski wear or to the streets of Tokyo for a collaboration with Hiroshi Fujiwara. Creating an experience that is as crafted as the product showcased within.
The design is flexible, fluid, and immersive across all breakpoints. The use of video, bold imagery, fluid motion and a minimal interface creates a modular and scalable design system that combines content and commerce to embody the Moncler brand.
+17%
New visitors
450k
New members
+72%
Increase in conversion rate
“R/GA’s unspoken superpower is their flexibility. Over the years, R/GA has allowed us to refine and optimise while co-inventing a range of industry leading experiences.”
Nathan Gray Global Digital Director, Moncler
Product Strategy Product Design Design System Product Development
Moncler is the brand of extraordinary, continuously reinventing and challenging the conventions of luxury fashion. From performance skiwear to collaborative collections with the worlds leading designers, artists and stars. Moncler.com is a stage where product and content are the hero. Layouts and typography are restrained and designed with precision craft, always enhancing, and never distracting. Fluid motion design effortlessly guides in an experience that immerses in visual exploration, seamlessly transitioning from page to page.
Visual Identity System Product Design 3D Design
Moncler Curators is an editorial concept within moncler.com that celebrates cultural icons breaking boundaries and blends content and commerce.
Our aim was to create engaging, human-led stories that inspire dynamic exploration of extraordinary lifestyles through the unique lens of Moncler. We did this by providing access to icons’ lives. For each icon, we showed a day in their life and how Moncler played a part in it.
We aggregated rich media to help elevate the stories, brought in seamless commerce, and designed an editorial look & feel to create an immersive experience. Stories are to be released by-monthly to build out a catalogue of cultural driven content.
Visual Identity System Product Design 3D Design
‘Moncler by Me’ is a groundbreaking personalisation service allowing consumers to create bespoke products in 3D.
We wanted to transport physical Moncler products into digital by creating an immersive experience that reflects the luxury of Moncler store visits. ‘Moncler by Me’ was a bespoke design that aimed to break the monotony of product configurators by bringing the user into the experience.
We achieved this through the fluidity and motion of how the jacket moves, the seamless transitions from feature to feature, the fun and expressive nature of the process, and the contextualisation of the final creation within an immersive background.