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Love Has No Labels has often tapped into the cultural landscape to show America how and where bias shows up. But, in 2022, America needed a campaign that amplified action against bias and discrimination. So, we leveraged the force of acts of love, showing how these acts have the power to shape society and push progress.

The campaign, Love Lives On, harnessed the power of storytelling as a tool to inspire action with inclusive acts of love in support of communities experiencing bias and prejudice. Our launch film, The Gentle Giant portrayed the untold relationship between Bridgett and George Floyd, brother and sister, that was revealed in the film by Bridgett herself in an emotional turn that transformed familial love into millions of loving acts around the world. And to make sure millions saw it, the film was hosted and promoted by Hulu to its 45.6 million subscribers.

  • Connected Communications

  • Campaign Creation

  • Influencer Strategy

  • Brand Positioning

  • Brand System Guidelines

  • Media Planning

29.4M

Film views

4.3M

Web visits since LLO launch

28.8M

Media impressions

72%

of people have taken action that fosters equality and inclusion in the past 12 months

51%

PSA Awareness

55%

Issue awareness

“In the face of hate and tragedy, it is love that leads to inspired actions that live on, driving the biggest changes in our society. As Bridgett, Maddy and Barbara show us in their stories, we all have the power to make a difference when we choose to act. We’re so honored that they trusted us to share their experiences – together, we will empower the public to take meaningful actions that create a more accepting and inclusive world.”

Lisa Sherman President & CEO AdCouncil

Channel Planning
Campaign Creation
Media Strategy
Social Strategy

THE TEAM

ACTS OF LOVE, DESIGNED FOR IMPACT

LOVE, AT EVERY TURN

AdCouncil and
Love Has No Labels,
Thank you 🖤

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