Love Has No Labels has often tapped into the cultural landscape to show America how and where bias shows up. But, in 2022, America needed a campaign that amplified action against bias and discrimination. So, we leveraged the force of acts of love, showing how these acts have the power to shape society and push progress.

The campaign, Love Lives On, harnessed the power of storytelling as a tool to inspire action with inclusive acts of love in support of communities experiencing bias and prejudice. Our launch film, The Gentle Giant portrayed the untold relationship between Bridgett and George Floyd, brother and sister, that was revealed in the film by Bridgett herself in an emotional turn that transformed familial love into millions of loving acts around the world. And to make sure millions saw it, the film was hosted and promoted by Hulu to its 45.6 million subscribers.