Despite LinkedIn being the perfect destination for GenZers to start their career and enter the job market, the reality is that lots of them spend multiple hours on TikTok and Instagram instead. But, with so much uncertainty facing them as they enter the job market, many of them are turning to astrology for guidance instead.
So, with a little help from digital influencers, and astrological social media icon Madama Brona, Linkedin Premium decided to turn the stars into a new tool, helping them kickstart their careers. With advice from artists and CEOs to professors, we created personalized professional charts for each and every student.
Brand Vision & Strategy
Brand & Verbal Design
Product Vision & Strategy
Product Design
Design System
Product Build and Development
Launch & Growth Strategy
+47%
of Premium Signups
3M+
Students Reach
59%
of Users navigated until the final page
+68%
Visitors Engagement
”The collaboration with R/GA is always easy and fun, they have done an amazing job to understand our brand, our business challenge and our target audience, successfully creating a first of a kind campaign for LinkedIn that was well received by GenZers, really speaking their language and reflecting their tone of voice. We were very happy with the final deliverables and the attention to details specially with the visual artwork.”
Guilherme MiguelConsumer Marketing Director at LinkedIn
Brand Positioning
Brand Architecture
Verbal Identity System
Visual Identity System
Photography Art Direction
Brand System Guidelines
Packaging System
Product Strategy
Product Design
Product Tone & Voice
Design System
Product Development
Product Maintenance
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