Kimblerly Clark - Where is the bathroom - Page: Standard Landing Page

R/GA Work - Kimblerly Clark - Where is the bathroom

Where is the bathroom?
Millions in Latin America
are looking for the answer.

#012480

Kimblerly Clark - Where is the bathroom

Our Role

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The experience of the apartment without a bathroom was documented and edited it into a film to be shared across social channels for greater scale and impact. We also invited influencers to the apartment, so that they could share the initiative with their followers as well. And everything was supported by press efforts across LATAM.

Several different audiovisual assets were created from the experience, used across different platforms, and to reveal the reason behind this apartment’s existence, and the shocking statistic behind it.

Social Media Boosts No-Bathroom Living Awareness

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