Where is the bathroom?
Millions in Latin America are looking for the answer.

#012480

OUR ROLE

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The experience of the apartment without a bathroom was documented and edited it into a film to be shared across social channels for greater scale and impact. We also invited influencers to the apartment, so that they could share the initiative with their followers as well. And everything was supported by press efforts across LATAM.


Several different audiovisual assets were created from the experience, used across different platforms, and to reveal the reason behind this apartment’s existence, and the shocking statistic behind it.

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R/GA, Marketing Agency

Where

is

the

bathroom?

Millions

in

Latin

America

are

looking

for

the

answer.

More work