Heineken is one of the most popular beer brands in Brazil. That popularity, however, does not translate to their aspirational target, Gen Z.
In order to become a leader on that space, R/GA and Heineken worked together to rebuild their existing loyalty app from scratch, focusing on exclusive experiences on the already existing universe of Heineken's sponsored events.
This two-year partnership resulted in a platform that gave not only exclusive access to it's users, but also served as a multi-purpose platform for Heineken's marketing efforts.
Brand Vision & Strategy
Brand & Verbal Design
Product Vision & Strategy
Product Design
Design System
Product Build and Development
Launch & Growth Strategy
550K
Total Users
4.7
App Store Rating
20K
Monthly Downloads
600+
Design Components
3
App Build & Releases
Brand Positioning
Brand Architecture
Verbal Identity System
Visual Identity System
Photography Art Direction
Brand System Guidelines
Packaging System
Product Strategy
Product Design
Product Tone & Voice
Design System
Product Development
Product Maintance
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