More than 97% of the top million websites have accessibility issues, making it difficult for 300 million blind and low vision readers to enjoy online content.
Google, The Guardian and The Royal National Institute of Blind People joined forces to set a new experience benchmark for the blind and low vision community.
The result is Auditorial — a customisable storytelling website that adapts to suit the sensory needs of the reader.
Brand Strategy
Design System
Product Design
“It unlocks a whole different area of the internet that we were shut off from, for so long”
"This was easier to access than anything on a traditional news website or app."
"I hope developers use this project as a benchmark"
The project has already reached over 100,000 readers and makers, and inclusive design lectures from Google and the RNIB are still touring the creative community.
96% OF TESTERS SAID AUDITORIAL VASTLY IMPROVED THEIR EXPERIENCE
Product Strategy
Product Design
Product Tone & Voice
Design System
Product Development
Product Management
A GAME-CHANGER FOR VISUALLY IMPAIRED PEOPLE
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