R/GA, Marketing Agency
Founderland
Pitch
AI
Mentor
(PAM)
Founderland support women of colour founders based in Europe and the UK, who've faced obstacles tied to their ethnicity and race in their business journeys. They have an annual investor-readiness program, Compass, however they can only offer a limited number of places. Could we use technology to prepare more founders each year for their VC pitch?
PAM is a web experience powered by Ai. It’s a safe-space online for founders to practice their pitch. PAM provides instant, personalised feedback on a presenters delivery, slideware and content.
Experience Strategy
Experience Design
Visual Design
Product Design & Development
AI Integration
“In our accelerator, we focus on early-stage entrepreneurs who typically haven’t had a chance to meet an investor yet. Pitching is a key skill they need, but it’s tough without practice or access to real investors. That’s where PAM comes in – it’s like a practice ground for these founders, giving them a fair shot at getting their ideas out there.”
Stephanie von Behr, Co-founder Founderland
At the heart of PAM is a custom Ai model that can feedback on any 5 minute pitch. Within the experience is a simulated live pitch mode and virtual investors. Founders can opt for supportive, or more challenging questioning and see sample answers.
PAM is currently in BETA with 25% of the Founderland community and extended community. And we estimate it will grow to support over 2,000 women of colour entrepreneurs in Europe this year.