Only 0.5% of venture capital in Europe currently goes to women of color founders. Together with Berlin-based initiative Tech in Color, we wanted to correct this status quo by creating Founderland, a brand for female founders of color to stand out in the market – and increase their access to crucial funding.
Brand Positioning
Verbal Identity System
Brand System Guidelines
Product Strategy
Product Design
Design System
Product Development
268%
Increase in applications
103%
Increased followers on Linkedin
$1m
Received in funding
Founderland is Europe’s largest hub for women of color founders and is one of the fastest growing nonprofits of its kind.
More Brand Work