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E.ON was an energy company in the UK struggling to compete, because consumers only seemed to cared about price. So we created a brand consumers could care about: one that helps them take steps toward a more sustainable future. E.ON Next is a new, truly digital-first brand that makes being environment-friendly, more user-friendly. A whimsical, brand centered-design system means E.ON Next is both distinctive and memorable

  • Brand Strategy and Naming

  • Brand Design

  • Tone of Voice

  • Activation


new customers in 6 months


customer satisfaction


Trustpilot ranking (up from 1.4)


Industry Awards

"R/GA’s exceptional ability to holistically translate corporate objectives into effective communication and marketing measures has played a crucial role in achieving our business goals. Their expertise and strategic approach have been instrumental in our success."

Andrea Hillnhagen Global Head of Brand Management

An energy empowerer to take action and have an impact on the environment

    Related Work
    • Overview
    • Our role
    • Success
    • From
    • Brand
    • Verbal Design