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The BBC has been a trusted, global destination for news and entertainment since its inception in 1922. However despite its sterling reputation, it hasn’t traditionally been top of mind destination for consumers in the US market. To change this, R/GA partnered with BBC Studios, the commercial arm of BBC Group, to develop their first ever US brand campaign "Made to Make You Think.” The campaign represents a significant milestone in the BBC’s continued efforts to grow its presence in North America and shape the future of news and entertainment consumption.

  • Brand Vision & Strategy

  • Initial Content Strategy

  • Brand Campaign Development

  • Brand Campaign Production


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“The BBC brand is firmly rooted in its public service heritage—created to provide impartial news and information to help people engage with the world around them. ‘Made to make you think’ reflects this legacy --it's a bold campaign that underscores what sets the BBC apart from all other media.”

Jennifer Ball SVP of Marketing for BBC Global Media and Streaming