Android has 3.5BN active users, 12M developers and powers the Google ecosystem, but the brand itself was static, disconnected, corporate, increasingly invisible and losing share with GenZ.

We needed to go back to Android’s foundational values of freedom and inclusivity to reassert its future. We evolved the Android brand system to be more open and adaptive— moving with them across their connected world.

We resurfaced the world’s invisible super-platform to reflect the creativity and character of every user. Taking the Android logo from a disconnected, corporate mark to a brand — that all 3.5 billion users could see themselves in and reflected the creativity and culture of where the technology lives.