R/GA, Marketing Agency
AL2
A
Simplified
Agro-Tech
Wallet
Group ACA is a leading organization in providing comprehensive solutions to Argentinean cooperatives and agricultural producers. With the increasingly rapid growth of technology and digitalization of agricultural producers, Group ACA was in a dire need to digitize their financial service offerings so that they can keep up. R/GA was asked to come up with a platform that can provide agriculture businesses a simpler way for them to manage their capital and make smarter financial decisions.
Brand Vision & Strategy
Brand & Verbal Design
Character Design
Product Vision & Experience
100K+
Downloads in 72 hs.
300K
MAU in the first month.
70%
Of the right audience downloaded the app.
Brand Positioning
Brand Architecture
Verbal Identity System
Visual Identity System
Brand System Guidelines
After analyzing different aspects of the business, the competitive context and culture, we defined the strategic elements of the brand, such as its visual identity, the tone of voice and personality. As a digital wallet, AL2 enables quick and simple transactions in and out of the group's ecosystem, giving producers control of their finances through transparency and benefits.
AL2 is a digital wallet that simplified how users manage their financial capital and their business finances. We established three fundamental pillars: Technology, Agriculture and Humanity to develop a digital wallet that added value to its users, enabling them to access specific features for their specific business needs. AL2 provides them with smart and trustworthy finance solutions that ultimately support their growth.
Product Strategy
Product Design
Product Tone & Voice
Design System
Product Development
Product Maintance
Besides working on the brand-redesign, we partner with Paco also to define, concept and prototype the kind of experience that we want for our users.
We defined the requirements and outlined new features to bring students a more compelling proposal, with more storytelling and a more playful approach to exercises and content, so kids feel engaged, curious and motivated.