Catch R/GA at SXSW 2025

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It’s that time of the year again: [SXSW PanelPicker](https://panelpicker.sxsw.com/vote?_gl=1*lapscx*_ga*NzgyOTYwMjUyLjE3MjEzMzEyNjY.*_ga_RLXXHDCCN4*MTcyMjk2NjM1MS43LjEuMTcyMjk2NjM2Ni40NS4wLjA.&_ga=2.47072878.812611909.1722954103-782960252.1721331266) is now open! This year, R/GA has five sessions up for consideration, covering a range of topics from remote creativity to the future of commerce experiences.

Check out our sessions below, and vote for your favorites before voting closes on August 18.

Catch R/GA at SXSW 2025!

Commerce X

The separation between marketing and purchasing is gone. Commerce is now interwoven through every digital channel. With this emerges a new set of customer behaviors, challenging every assumption previously held, and leading to brands investing heavily into commerce platforms under the promise of seamless integration of data and marketing. Yet with every brand having access to the same technology, commerce experiences often look & feel generic.In this new everything, everywhere, all-at-once world, accelerated by AI, there are now unprecedented opportunities to differentiate. So as brands fight for customers time, attention, clicks and love, they must embrace commerce as the next creative frontier.Join us as we show you a glimpse into what the future of commerce experiences will look like, and how to make the transactional inspirational.

**Speakers:**
Tiffany Rolfe, Global Chair & Global CCO
Nick Coronges, Global Chief Technology Officer

VOTE [HERE](https://panelpicker.sxsw.com/vote/154840)

Commerce x Creativity: Making the Transactional Inspirational

Commerce x Creativity

Remote Creativity

Join us for an engaging panel discussion, "Remotely creative". This panel will discuss the state of creativity for new talent and how breaking down geographical barriers to offer opportunities to talent beyond traditional coastal bubbles and fostering a diverse, collaborative environment. Panelists will share insights on the successes, challenges, and future of collaborative creativity, showcasing how geographically dispersed teams can unite to produce groundbreaking work. This discussion will inspire you to reimagine the potential of your own creative processes, proving that the future of work is not confined to the office—it thrives wherever inspiration strikes.

**Speakers:**
Augustus Cook, Head of Brand Design, R/GA Americas
Lisa Smith, Executive Creative Director, Jones Knowles Ritchie (JKR)

Moderated by Mark Wilson, Global Design Editor, Fast Company

VOTE [HERE](https://panelpicker.sxsw.com/vote/154674)

Remotely Creative

Si se puede

R/GA and Innovasport joined forces to create the next generation of ecommerce app for sporting goods in Mexico. Driven by a passion for innovation, we've been on a mission to deliver an extraordinary experience to our customers. Our app helps users shop, be inspired, and belong to a community through hyper-personalized interactions and a vibrant interface. By blending the energy of social apps with cutting-edge tech, we've set new industry standards. This journey showcases seamless cross-border collaboration, merging creative and strategic brilliance from Mexico, the US, and Argentina. Together, we're redefining boundaries and driving Innovasport’s growth.

**Speakers:**
Imran Sheikh, Group Executive Creative Director, R/GA
Sandra Romo, Head of Marketing and Strategy, Innovasport

VOTE [HERE](https://panelpicker.sxsw.com/vote/147375)

Sí se Puede: Reimagining Ecommerce for the Mexican Market

Leaving the Funding

Less than 0.5% of women founders receive funding for their businesses. In partnership with Founderland, learn how R/GA created PAM, an AI-powered mentor that provides personalized pitch coaching for women of color founders. PAM creates a realistic simulation environment with venture capitalists, allowing founders to practice and receive feedback on their pitch. PAM coaches founders on how to create an offensive playbook that anticipates biased questions to stay composed. Continuous practice and tailored feedback enhance confidence and success in securing funding. Attendees will learn how democratizing funding resources fosters inclusivity in the entrepreneurial ecosystem.

**Speakers:**
Bayyina Black, Global Director of Impact, Sustainability & Make/Good, R/GA
Zoha Zoya, Group Creative Director, R/GA EMA
Alina Bassi, Co-Founder, Founderland and Deborah Choi, Co-Founder, Founderland


VOTE [HERE](https://panelpicker.sxsw.com/vote/151871)

Leveling the Funding Field for Women of Color Founders with AI Coach PAM

Getting to 100M

PONOS, creator of the popular mobile tower defense game, “The Battle Cats,” is on track to hit 100 Million global users this year. An impressive feat that only proves even more impressive once you dig into it.

For starters, the game is in its 11th year, and shows no signs of slowing down. Quite the contrary. Because 30 million of those 100 million players joined in just the last year alone! To put that in perspective, that’s a rate of roughly 7 million new players a year for the first decade, and then suddenly more than 4x that!

So, what’s the secret to PONOS’ meteoric 42% rise? No. Not A.I. Or programmatic ads. It’s the codification of a new blueprint for fan engagement. Put simply, PONOS transformed the very same events, discounts, rewards, collabs and IP launches everyone (including themselves) has been doing for years, and turned those into rich, immersive, fan-driven creative narratives as their new form of marketing.

A form of marketing with replicable success across multiple countries, cultures, timelines and offerings. All with only one constant - giving fans an adventure, instead of an ad.

**Speakers:**
Anthony Baker, Managing Director, R/GA Japan
Ari Halper, Global Head of Creative Excellence, R/GA
Seiichiro Sano, Managing Director, PONOS

VOTE [HERE](https://panelpicker.sxsw.com/vote/154753)

R/GA, Marketing Agency

Catch R/GA at SXSW 2025