R/GA Wins at Campaign Tech Awards 2025: Best Use of Experiential Tech

R/GA and Moncler’s “The City of Genius” took home the Best Use of Experiential Tech award at the Campaign Tech Awards 2025. This innovative event transformed a Shanghai space into an immersive digital-physical metropolis, allowing guests to explore designer-curated neighborhoods and preview collections through a bespoke digital map. Enhanced with a WeChat mini-program and a captivating film by Wing Shya, the event reached 57 million online viewers and generated over 8.9 billion impressions, redefining the possibilities of experiential fashion.

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R/GA, Marketing Agency

R/GA Wins at Campaign Tech Awards 2025: Best Use of Experiential Tech