Airbnb.org Shows What 'Home' Means After Disaster

R/GA partnered with Airbnb.org to bring Home Lives On to life, a campaign that shows what home can mean when everything else is lost. Through the real experiences of families displaced by wildfires and floods, the films reveal the quiet, human moments that help people begin again—like cooking a meal, celebrating a birthday, or attending dance class.

Filmed in Los Angeles with a crew personally affected by the same events, the project offers a personal reflection on resilience and the role of creativity in supporting recovery. As climate disasters become more frequent, Airbnb.org is expanding its efforts to provide comfort, stability, and care to people in need.
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R/GA, Marketing Agency

Airbnb.org Shows What 'Home' Means After Disaster