Inside AB InBev’s Surreal Retargeting Ads That Are Nothing Like Retargeting Ads

R/GA’s latest work for AB InBev’s TaDa Delivery evolves the classic retargeting ad approach using generative AI. “Abandoned Nights” turns forgotten carts into alternate realities, creating personalized video stories based on each shopper’s behavior and purchase history. This is more than an AI experiment. It shows how storytelling, creativity, and technology can come together to make e-commerce more engaging.

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R/GA, Marketing Agency

Inside AB InBev’s Surreal Retargeting Ads That Are Nothing Like Retargeting Ads