For our first-ever Cannes as an independent creative innovation company, we turned to AI to enhance your event experience across taste, sound and scent. From bespoke cocktails to original music, discover how to design a party for the intelligence age.

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R/GA UN/HELD:
THE PROMPT PARTY

**THE PROCESS:** We tapped NotCo’s proprietary AI, Guissepe, to craft cocktail recipes based on the following prompts.

1. Create a cocktail that tastes like winning, inspired by themes within the last five years of Cannes Grand Prix winners. 
2. Create a cocktail inspired by the ever-evolving creative innovation company R/GA, and its visionary founder, Bob Greenberg.

To support each prompt, we shared relevant data and material, including:

1. Prompt 1: Full-text synopses, video transcripts, jury commentary, metadata tags, and audience sentiment analysis for every Cannes Lions Grand Prix winner from the past five years (~2019–2024).
2. Prompt 2: A detailed overview of R/GA’s history - including our foundational roots in motion graphics and transformation into a creative innovation company for the intelligence. 

The resulting recipes below featured bold, unexpected pairings derived from Giuseppe’s multimodal neural architecture combining flavor compound graphs, sensory lexicons and cultural embeddings. 

**Taste of Winning**
Ingredients:

2 oz cucumber-infused vodka (base structure + fresh volatility)
1 oz yuzu juice (acidic balance + olfactory top note)
A few drops of saffron tincture (color, earthy base note, synergistic aromatics)
Champagne to top (0.5–1.5 oz based on final volume tolerance)
Garnishes: cucumber ribbon (visual metaphor of winning)
Saffron threads (symbolic and olfactory lift)

**Bob’s Legacy**
Ingredients:

Smoked Mezcal (60 ml) - Symbolic of the foundational craft of R/GA—smoky, layered, grounding. The raw analog core that still fuels the machine.
Fresh Grapefruit Juice (30 ml) - Bracing acidity with subtle sweetness. It brings balance and clarity, like the tension between code and creativity. 
Ginger Syrup (15 ml) - A warm, spicy complexity. The molecular nod to Bob Greenberg’s surprising, unconventional leadership.

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**THE PROCESS:** We wrote a prompt for Google Gemini to deliver a unisex scent profile that captures the emotional essence of independence—a bold return to freedom, a creative spirit unbound, and a future-forward mindset. 

The resulting scent profile was shared with fragrance manufacturer Givaudan and perfumer Olivia Jan to test, optimize and produce for Prompt Party attendees to experience firsthand. 

**Scent Profile**

Top Notes:
The journey begins with a vibrant burst of Rhubarb and Pink Grapefruit, harmonized by a refreshing Sea Breeze Accord. The tartness of rhubarb dances with the zesty brightness of grapefruit, creating an invigorating opening that awakens the senses. The sea breeze adds a touch of coolness, reminiscent of gentle waves lapping at the shore, inviting you to breathe deeply and embrace the moment.

Middle Notes:
As the fragrance unfolds, the heart reveals a bouquet of Jasmine, Rose, and Lily of the Valley. This floral symphony embodies the joy of blooming gardens and sunlit afternoons. The jasmine’s intoxicating sweetness blends seamlessly with the romantic essence of rose, while the delicate lily of the valley adds a fresh, green note. Together, they create a feeling of carefree delight, as if you are surrounded by nature's beauty, basking in the warmth of the sun.

Base Notes:
The scent settles into a comforting base of Sandalwood, Skin Musk, and White Woods. Sandalwood lends a creamy, smooth richness, evoking feelings of warmth and tranquility. Skin musk adds a soft, intimate touch, reminiscent of the gentle caress of a loved one. The white woods provide a grounding element, creating a serene backdrop that enhances the uplifting spirit of the fragrance.

Fragrance credits:
Tony Minhas, in collaboration with Givaudan & perfumer Olivia Jan


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**THE PROCESS:** To plus-up our party playlist, we turned to Suno.ai to generate new, original songs that reflect the genre preferences and thematic interests of our guests. At the point of RSVP, guests were asked to provide a music prompt, which was passed through Suno to generate.

Songs were reviewed as they came in and optimized with further prompts to better align with The Prompt Party’s beachy, sonic-forward music direction.


R/GA, Marketing Agency

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