In a country where only 3.4% of the population is born overseas, kids grow up with little exposure to racial diversity. To help them become aware of diverse racial backgrounds from an early age, we worked with skin color expert Shiseido to reframe the meaning of ‘Hada-iro’. The only Japanese word for skin color, which 79% of the population associates with the color ‘pale peach’.
Brand Design
Relationship Design
Personalization
Educational Program Design
450
Students
6
Continued years
8 billion
Skin colors