fv-marketing-endorsements-metaverse - Page: FutureVision Article Detail Page

As marketers, influencers and brands barrel into the metaverse, watchdog groups are taking note and the FTC’s endorsement guidelines are playing catch up. Experts discuss obligations for fair advertising in these spaces – and why it isn’t the “Wild West.”

A Marketer Walks into the Metaverse...

A Marketer Walks Into the Metaverse…

Navigating endorsement issues old and new on virtual platforms

Two figures talk to each other in a metaverse space

All’s not fair in marketing and endorsements

“There's already an aversion to the way that we use data to retarget and to remarket to you... If you're doing that through an avatar engaging with you in conversation, it's even more invasive.”

Virtual worlds, real influence

Go with the flow

“When you hit an ad game, you are completely immersed in an entertaining commercial that just goes on forever. And if there's no disclosure, there are many consumers that will not understand that it’s an ad.”