R/GA, Marketing Agency
Director, Business Leadership
New York, NY
About R/GA
In our 40-year history, we’ve changed a lot—from a culture-defining film title studio (Superman, Alien, Ghostbusters); to an interactive advertising agency; to an award-winning product and marketing agency with design, technology, communications, ventures and IP practices. We like change, and like to navigate our clients through it too.
Our approach to work is always human first. This unwavering focus helps us create meaningful and memorable experiences that live across digital platforms and often blur the line between the digital and real worlds. We believe disruptive thinking happens when you collide experts in design, technology and culture.
About the Role
Our Business Leadership team serves as the first line of contact with our clients. They identify client needs and work strategically to provide thoughtful solutions with measurable results. We set the bar high at R/GA. We don’t just strive to solve our client’s problems; we challenge ourselves to transform their entire category.
The Director, Business Leadership is accountable for managing medium scale client engagements, is a key partner to Managers/Director level clients, and is actively leading projects and teams to drive positive outcomes. You set day-to-day directives for teams across your projects, and look for ways to push our craft, elevate our relationships and grow our business.
Here’s what you should know if you want to be a Director, Business Leadership at R/GA:
On any given day you might
- Lead client and internal teams to think big picture—aligning work with broader business goals and opportunities
- Walk clients through the full production lifecycle from creative ideation, pre-production planning through final delivery, ensuring alignment at every stage
- Manage a range of productions from large-scale TV and broadcast campaigns to nimble, digital and social-first content and other integrated deliverables
- Lead internal creative, strategy and production reviews, providing clear and business-driven feedback to elevate strategic and creative output
- Experience working in and / or leading a cross-functional agency team
- Act as an extension of the client’s team, offering a strategic POV across core and adjacent workstreams grounded in business understanding
- Shape and lead multidisciplinary project teams, working closely with Talent Management to align resourcing with business needs and broader talent strategy
- Confidently lead client conversations and decision-driving discussions independently to prioritize efforts and maintain momentum
- Know when to bring in R/GA leadership to navigate key relationship or conflict moments
- Own forecasting in partnership with Program Management and manage hours across disciplines
- Understand scope deeply, estimating time and run rate, managing against allocations, and flagging scope creep early with solutions
- Drive the creation and delivery of Quarterly Business Reviews and financial flash analyses
- Support your Client Lead in ensuring profitability across your business, in context with broader organizational goals
- Drive healthy client relationships and sustained revenue growth by leading new and organic opportunities, crafting strategic proposals, and identifying cross-sell and up-sell pathways across R/GA’s offering set
- Partner with the Marketing team to support thought leadership and elevate R/GA’s point of view
- Work across Client and Practice Leads to understand how decisions in your business impact others
The ideal person
- Can confidently step in for strategic or creative delivery when needed
- Navigates conversations about incremental project fees without oversight
- Brings fresh perspective and challenges norms by applying expertise from past roles
- Stays active in the industry through events, talks, and ongoing engagement with the broader creative and business community
- Stays three steps ahead to position strategic and creative work for success
- Has outstanding public speaking skills and experience
- Can foster strong, cohesive working interdisciplinary teams
- Uses alternative analytical approaches to solve digital/interactive/marketing problems
- Can define solutions that generate measurable results for our clients
- Exhibits a passion for digital marketing and the creative process
You Bring
- 8+ years’ digital agency experience with 1-2 years at the Director level.
- A proven track record of successfully managing multiple pieces of business and/or large scale projects totaling $2M - $5M portfolio value
- Deep expertise across production types, from large-scale TV and broadcast to digital and social-first content, with hands-on experience from pre-production through delivery
- Broad experience spanning fully integrated campaigns (i.e. web, mobile, video, brand, social, and strategic consulting, including work on owned channels, vendor partnerships, and talent-driven collaborations, etc.)
- A track record of multi-tasking in a fast-paced creative environment
- Proficiency in the fundamental MS Office software
*This role is based in SF or NYC. Candidates must be located in one of these areas or willing to relocate before their start date. This position offers a hybrid work model, but regular in-person collaboration is expected.
The hiring range for this position is $135,000 to $195,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s applicable skills, pertinent experience, and qualifications.
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