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The traditional approach doesn’t cut it for our Media team.  Instead of focusing on creating media plans, they build media systems. They determine the best mix of channels to go to market, combining cultural insights and algorithms to build strategies and manage media programs. Data is the driver. Delivering creativity is the goal.

Here’s what you should know if you want to be an Ad Operations Associate at R/GA:

On any given day you might

  • Oversee ad trafficking, client communication, optimization, and reporting for multiple campaigns
  • Troubleshoot issues with ad tagging and data with oversight from supervisor
  • Collaborate with buying, creative, comms and planning teams to execute tactical plans 
  • Ensure campaigns are meeting critical objectives, monitor all campaigns for both delivery and performance
  • Develop working knowledge in digital marketing technologies relevant to client accounts which may include
    • Ad-servers (Google Campaign Manager)
    • Brand Safety and Verification (Moat, IAS, DoubleVerify, etc)
    • Tag Management Platforms (Google Tag Manager, Telium, etc)
    • And other AdTech platforms as required
  • Provide quality assurance checks and optimization recommendations and recommend optimizations
  • Assist with training and education of media and other teams on trafficking workflow, procedures and requirements
  • Work with video, rich media, mobile and dynamic creative formats 
  • Contribute to other adops projects as assigned


The ideal person

  • Understands the value and challenges of working in what feels like a startup environment
  • Is passionate, self-motivated and a team player
  • Takes accountability and ownership of his/her own work
  • Can manage effective relationships with 3rd party partner reps and handle multiple client deliverables with shifting priorities.
  • Has experience with digital media planning, ad trafficking and operations, data reporting, and creative troubleshooting
  • Has experience implementing tags for media channels including search, social, programmatic and 3rd party research studies.


You bring

  • 1+ years’ experience in media operations management or a related field
  • A Bachelor’s degree and experience managing direct response campaigns
  • Proficiency in MS Office - especially Excel and PowerPoint