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Media at R/GA is focused on unlocking and powering up innovative creative opportunities through platforms, ad tech, and media partnerships. Whether helping brands connect to the entire customer ecosystem, or creating go to market activations in a human way, we are always focused on engineering media as a canvas for creativity. 

 

We know creating high value media experiences takes an intersection of all kinds of talent. Our media practice gains strength from its collaborations with R/GA’s other resources and disciplines. We house an integrated media planning and buying team able to activate across all paid channels, Connections team built to serve all aspects of comms and experience strategy, and Influence Studio focused on social expertise and influencer execution. 

 

As a Senior Media Strategist you will help shape our client’s overall campaign strategy, by working closely with creative, strategy, and marketing sciences colleagues. You will manage the development of cross-channel (digital and non-digital) media strategy/media plans, including partner RFPs and programmatic/biddable platforms, lead large-scale, custom content/custom experience programs with partners and manage campaign implementation across multiple platforms and partners. You will oversee campaign tracking and optimization, to ensure positive campaign results, lead management of vendor relationships and own client-facing projects with minimal oversight.

 

Here’s what you should know if you want to be a Senior Media Strategist at R/GA:

 

On any given day you might

  • Develop Media strategy and plan recommendations under Media Director guidance, while partnering with creatives, connection planners and strategists to build progressive media experiences 
  • Research and compile competitive data and cultural insights that make our media plans relevant and innovative
  • Work directly with the media planners and buyers in creating, updating, and presenting media plans to clients
  • Craft insights on reporting documents and help present actionable recommendations in conjunction with the Media Director
  • Prepare flowcharts and budgets for media plans and manage day-to-day changes and maintenance of media plans 
  • Ensure deliverables align with overall plan strategies and program results highlight key findings with actionable insights
  • Review and verify media buys to ensure proper execution, be responsible for ensuring timely client billing and reconciliations for accuracy
  • Develop close working relationships with media partners, handle day-to-day client requests and questions

 

The ideal person

  • Is an independent, process oriented, self-starter with initiative and the ability to effectively prioritize and multi-task
  • Is inspired and motivated by collaborating with many disciplines in the agency team like creative, strategy and marketing sciences 
  • Serves as a role model within the team, coaching junior team members on effective strategy and communication with vendors and clients 
  • Has high analytical knowledge and ability to gather/identify insights, and understands all aspects of digital campaign implementation
  • Has working knowledge of the ATB, IO and Media Billing process within the Prisma platform
  • Has outstanding project management skills to deliver on timelines, budgets and business objectives
  • Understands media billing and reconciliation workflows and is comfortable leading client communication 

You Bring

  • 4+ years of related experience ideally at an integrated media and creative agency 
  • Digital media planning experience covering display, video, social, search and mobile media
  • Traditional media strategy and planning experience in Outdoor, TV, Print, Radio and Experiential a plus
  • Strong quantitative, analytical and organizational skills, advanced computer skills, particularly Microsoft Excel and Google Presentations
  • Working knowledge of research tools such as Kantar, Comscore, Commspoint, GWI, Simmons