SEO Content Strategist, Melbourne

Introduction to R/GA & the role

Support the client acquisition & product strategy with SEO & organic search expertise. We want to grow client KPIs by influencing their product, content, and tech stack.

SEO is increasingly an acquisition channel clients depend more on. But it’s also a rich source of consumer behaviour understanding, so we’re looking for somebody who can partner with our clients leveraging classic SEO strategies, and reshape understanding of their vertical through search behaviour.

This role provides career opportunities to grow in SEO seniority, but also into wider growth, product & content pathways.

Define a customer-first SEO strategy: We want to grow the Australian market of a global automotive company by approximately 50% this year. SEO is the core channel the client depends on, so we’re looking for somebody who has the ability to think, plan, communicate, collaborate, and implement the opportunities we really have. This means having the knowledge & confidence to present ideas and solutions to technical & non-technical stakeholders that are crucial in helping you get recommendations across the line - in person or over Zoom.

- Creating, overseeing & reporting on SEO strategies across the consumer division for the Australian market of a global automotive company.

- Collaborating (not instructing!) with content creators (UX, visual designers, copywriters) to craft customer-focused experiences that tie-in to improved organic performance & tangible business outcomes

- Demonstrating, communicating value with R/GA project managers, client’s front-and-back-end developers. This is crucial to get priority on your recommendations that will optimise the site for search ability & UX performance, and resolve technical SEO issues

- Improving SEO understanding across internal and external parties without over-reliance on SEO jargon (e.g. “canonicals, page status codes, noindexing etc)

- Ability to adjust SEO-specific language to stakeholders of varying SEO knowledge, tying SEO requirements to bigger business objectives.

Requirements:

Reporting: be able to use our analytics infrastructure to dive into customer & traffic data to find new insights and opportunities for us to grow SEO as a traffic channel.

Reporting Up: be able to talk to SEO team members, non-SEO team members, our stakeholders and peers in the agency and to clients about the performance and opportunities that you see within SEO. Be able to communicate the results of the work that we‘ve done.

Analytical: be analytical and data driven, are you able to handle Excel / Sheets with ease? You have worked with web analytics & CRO tools and understand how you can use these insights to further improve user experience and optimise pages for expertise, authority and trustworthiness. Preferred tools would be: Google Analytics, Hotjar, Google Optimise etc.

Technical: We need to communicate with the client's developers, so it would help if you could explain in simple terms (without losing crucial detail) what your wishes are for implementations regarding SEO and new features.

Content: We want to create better customer-focused content in collaboration with writers and designers. It would be essential that you have worked with UX designers, copywriters and are able to take content marketing efforts to the next level. Experience writing or have worked with copywriters, UX designers, or was a former UX designer yourself. This will help push forward our ideas on content marketing & your influence with experience designers.

Performance: you need to be able to identify opportunities, build out the resources needed and along the way have a ton of fun while always striving for better results.: You have experience managing different products/projects at the same time, our teams are divided between products/projects and some are cross functional (designers, engineers).

You have worked before with tools that we already have in our toolset: Google Search Console, Bing Webmaster Tools, AHREFs, Screaming Frog, SEMrush, STAT, etc. but you’re free to look into other SEO tools (up to enterprise budget) and evaluate needs for our organisation.

Collaborative: Keen interest in UX principles especially in relation to SEO, as well as an eye for good design. Worked with non-SEOs to bring measurable, business-positive outcomes as part of a team, yet able to identify the impact SEO has had on the big picture.

On any given day you might be

●  Monitoring the client’s site health, identifying opportunities for organic growth

●  Writing search intent briefs as a basis to collaborate & communicate your recommendations with copywriters, designers, client stakeholders, and other agency partners

●  Investigating customer needs leveraging (primarily) organic search intent, using a whole spectrum of tools, from user and market research to data analytics, to create an informed understanding of the customer, their contexts and their cultures.

●  Assessing the competitive landscape while understanding patterns and trends

●  Producing keyword research, mapping, content gaps, client-friendly presentations that have well-visualised data from search.

You’d be the right fit if you

●  Are curious and look beyond the immediate ask to dream up innovative solutions

●  Love collaborating, rather than instructing: non-SEOs need help to see the value of search in their own discipline

●  Enjoy writing and presenting ideas to win team & client’s hearts and minds

●  Have a positive attitude that fosters team camaraderie and who believe that greatness can happen only when people with different skills and perspectives work together

●  Persevere despite obstacles and have the ability to adapt on the fly

●  Use insight and research to inform decisions and connect work to strategic outcomes.

●  Are relentlessly focussed on crafting meaning and memorable experiences that add real value to people’s lives and measurably move businesses forward.