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Media at R/GA is focused on unlocking and powering up innovative creative opportunities through platforms, ad tech, and media partnerships. Whether helping brands connect to the entire customer ecosystem, or creating go to market activations in a human way, we are always focused on engineering media as a canvas for creativity. 

We house an integrated media planning and buying team, Connections team built to serve all aspects of comms and experience strategy, and Influence team focused on social expertise and influencer execution. 

Our Connections team is the cornerstone of this intersection, working as true “connectors” to bring everyone and everything closer together. They work closely with clients, creatives, media teams, and agency partners to define outcomes and outputs as well as provide stewardship over how, where and when strategies come to life. 

As Associate Director, Connections you will join a growing team for a new billion dollar client focused on the next generation of personal wellness and digital health solutions. R/GA is a creatively driven company that integrates media and technology to make a positive impact on the world, and our mission is to design businesses and brands for a more human future. We believe there is no category more important, or in need of a more human future than health. With the massive acceleration of the digital health space and the flood of new wellness brands, it’s become a very confusing landscape for consumers. In this role you will have the unique opportunity to help solve that, and build progressive campaigns in the health space for our client.

Here’s what you should know if you want to be an Associate Director, Connections at R/GA:

On any given day you might

  • Organize, concept, and develop culturally relevant connections ideas that live in the most relevant media environments
  • Map cultural and market trends, as well as research and analyze marketplace and media data
  • Use common deliverables to communicate strategies (Communications framework, Audience Analysis and Profile, Consumer Journey, User Journey,  Channel Ecosystem, Channel Strategy, Communications Plan, Go To Market Strategy, and Task Briefs) 
  • Use your knowledge of paid media tactics and creative unit capabilities to brief creative teams and critique executions 
  • Incorporate social media trends and paid social capabilities in strategies
  • Gather insights from media performance reports and turn into actionable creative direction
  • Act as a liaison between creative, media, and client teams to push toward client objectives
  • Work with strategy and media teams to translate business priority audiences into addressable media opportunities  
  • Incorporate both creative and media learning agendas into planning, briefing, or executions

The ideal person

  • Is an advertising, marketing and media enthusiast with a passion for pop culture and DTC brands 
  • Knows how to convert analysis into real world actionable solutions, and has an aptitude for developing and communicating creative ideas
  • Brings structure and clarity to the creative process, and helps bring brands, products and experiences to market with impact, effectiveness, and coherence 
  • Has a familiarity with data: sources, availability, uses, privacy and ethics
  • Is immersed in emerging technology, trends and innovations in the ecommerce/DTC space
  • Challenges the limits of conventional ways of defining what media’s role is in the marketing ecosystem and crafts narratives, plans and strategies that are progressive and innovative 
  • Has strong problem-solving skills and the ability to provide constructive feedback, guidance and solutions to internal team and clients 
  • Is a compelling presenter and storyteller, and excels at collaborating with people from diverse backgrounds

You bring

  • 7+ years’ experience of communications planning, media strategy, and/or account planning, ideally in an integrated media and creative agency or in a DTC focused brand environment
  • Experience managing projects across multiple work streams, and experience managing at least 1 direct report 
  • Strong creative briefing skills - adept in both formal and informal ways of partnering with creatives
  • Exceptional quantitative, analytical and organizational skills, advanced computer skills, particularly Microsoft Excel and Google Presentations
  • Working knowledge of research tools such as GWI and Simmons