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Data is the currency of the 21st century. Understanding how to capture, analyze, and most importantly, use data smartly is essential for marketing success. What does the data reveal? What does it say about the audience and what they want? How can it make our work smarter, more creative, and more effective? Marketing Sciences approaches these questions through a blend of scientific methods and creative thinking.

Here’s what you should know if you want to be an Associate Director, Marketing Sciences  at R/GA:

On any given day you might

  • Design measurement and learning programs for R/GA led initiatives and manage their implementation
  • Lead your Marketing Sciences team in the analysis of cross-channel results, the development of reports that clearly synthesize learnings and communicate opportunities, and the delivery of strong data-driven recommendations to our clients
  • Guide your Marketing Sciences team to inspire R/GA work with data-driven ideas from social listening, site analytics, syndicated research, etc
  • Partner with your clients and R/GA team to develop communication and marketing strategies
  • Contribute to refine and expand our Marketing Sciences offering

The ideal person

  • Loves data and has strong analytical skills
  • Has ability to provide solutions for client’s business challenges, and influence strategy and creative through a synergy of analytics, psychology and behavioral economics
  • Is a proactive and resourceful problem solver
  • Has excellent written and oral communication skills
  • Has experience delegating work, managing teams and coaching individuals
  • Is highly collaborative and enjoys partnering with cross-functional teams
  • Is innovative in their approach when traditional methods are not successful 

You bring

  • 8+ years of experience in a related role
  • Experience as a thought leader, curious and passionate about data with the ability to extract and tell compelling stories using data insights
  • Analytics background with strong customer focus and deep understanding of CRM and/or customer experience strategies
  • Experience with membership programs, loyalty programs or other customer relationship programs – incentive based programs
  • Experience with social listening, social analytics, web analytics, and digital media analytics (display, paid search, video)
  • Experience in omnichannel strategy and user segmentation
  • Good working knowledge of the application of Marketing automation stacks for customer experience / CRM / digital media (e.g. Braze, Iterable, Marketo, Salesforce, Microsoft Dynamics, Adobe, Service and Marketing clouds)

Bonus Points

  • Experience using push notifications as part of overall engagement strategy
  • In-depth knowledge of behavioral sciences with CRM applications 
  • Base understanding of psychology, social psychology, evolutionary psychology, and/or consumer neuroscience (i.e. consumer decision making)
  • Understanding of Behavioral Economics cognitive process including heuristics and biases (e.g. implicit bias, unconscious associations)
  • Understanding of cognitive motivations including explicit and implicit motivational territories (e.g. emotional priming)