Skip to content

Media at R/GA is focused on unlocking and powering up innovative creative opportunities through platforms, ad tech, and media partnerships. Whether helping brands connect to the entire customer ecosystem, or creating go to market activations in a human way, we are always focused on engineering media as a canvas for creativity. We know creating high value media experiences takes an intersection of all kinds of talent. Our media practice gains strength from its collaborations with R/GA’s other resources and disciplines. We house an integrated media planning and buying team able to activate across all paid channels, Connections team built to serve all aspects of comms and experience strategy, and Influence Studio focused on social expertise and influencer execution. 

 

Our Connections team is the cornerstone of this intersection, working as true “connectors” to bring everyone and everything closer together. They work closely with clients, creatives, media teams, and agency partners to define outcomes and outputs as well as provide stewardship over how, where and when strategies come to life. 

 

Here’s what you should know if you want to be an Associate Director, Connections Planning at R/GA:

 

On any given day you might

  • Research and analyze marketplace and media data
  • Take high-level communications tasks and identify how a brand should behave in different cultural spaces
  • Concept and develop culturally relevant connection ideas that live in  media environments
  • Prepare and deliver presentations to clients with your media findings and recommendations
  • Mentor junior team members and assist with their development and career progression
  • Work with senior team members to develop research methods and tools
  • Educate clients and internal stakeholders on consumer engagement  trends 
  • Support new business pitches
  • Develop task briefs for data driven marketing campaigns

 

The ideal person

  • Has an aptitude for developing and communicating creative ideas
  • Can easily toggle between strategy and operations
  • Is an advertising, marketing and media enthusiast with a passion for pop culture
  • Can collaborate with people from different backgrounds
  • Knows how to convert analysis into real world actionable solutions
  • Has experience bringing tactical demand generation campaigns to life, including segmentation, owned channel tactics, and testing

 

You bring

  • 7+ years-experience of media planning, account planning, or communications planning