Media and Connections at R/GA is focused on unlocking and powering up innovative creative opportunities through platforms, ad tech, and media partnerships. Whether helping brands connect to the entire customer ecosystem, or creating go to market activations in a human way, we are always focused on engineering media as a canvas for creativity. We know creating high value media experiences takes an intersection of all kinds of talent. Our media practice gains strength from its collaborations with R/GA’s other resources and disciplines. We house an integrated media planning and buying team able to activate across all paid channels, Connections team built to serve all aspects of comms and experience strategy, and Influence Studio focused on social expertise and influencer execution.
Our Connections team is a strategic discipline and cornerstone of this intersection, working as true “connectors” to bring everyone and everything closer together. They work closely with clients, creatives, media teams, and agency partners to define outcomes and outputs as well as provide stewardship over how, where and when strategies come to life.
Here’s what you should know if you want to be a Senior Connections Planner (Strategy) at R/GA:
On any given day you might
- Organize, concept, and develop culturally relevant ideas that live in the most impactful media and owned channel environments
- Map cultural and market trends, as well as research and analyze marketplace and media data
- Use 3rd party research tools like Simmons, MRI, and GWI, and client data sets like Google Analytics/Omniture data, to define and segment audiences, find key audience and media channel insights
- Take high-level communications/engagement tasks and identify how brands should behave in different cultural spaces
- Develop R/GA POVs on media, data, advertising, CRM, and marketing; educate clients and internal stakeholders on trends in consumer engagement, loyalty, and acquisition
- Contribute to and oftentimes, lead ideation team sessions
- Construct and interpret first-party audience segmentation to unlock the best way to deliver value
- Partner with experience designers to define personalized customer journeys and messaging matrices
- Develop omnichannel engagement strategies that meet business, marketing, and creative goals
- Partner with cross-functional teams on data-driven marketing ecosystems
- Develop Tactical briefs to bring campaigns to life
The ideal person
- Is a self sufficient operator who has the ability to break down problems in a logical yet creative manner
- Can draw insights and unique acumen from data and analysis for real world actionable solutions
- Is comfortable navigating ambiguity and hypothesis-driven approaches
- Is an excellent collaborator with people from different backgrounds
- Can balance right and left brain thinking
- Has a passion for advertising, marketing, pop culture and data
- Stays on top of industry standards, new media programs/opportunities to advise on new ways to reach targets
- Has a passion for customer experience, and how brands build deeper relationships with brands
You bring
- 3-5 year’s Experience in communications planning, engagement strategy, data strategy or CRM strategy within an integrated agency
- Solid understanding of strategic uses of Paid & Owned Channels, including Paid Social, Paid Search, Programmatic, Partnerships, SEO, eMail, Mobile Push, and Traditional Channels
- Experience with ecommerce and/or performance marketing strategies
- Advanced Skills with Research tools like Simmons, MRI, GWI, Kantar, Comscore and Analytics tools like Google Analytics and Omniture
- Familiarity with MarTech platforms such as delivery engines such as Salesforce, Adobe, IBM Marketing Cloud, Airship and Data partners like Acxiom, Eloqua, Experian, Merkle