Media at R/GA is focused on unlocking and powering up innovative creative opportunities through platforms, ad tech, and media partnerships. Whether helping brands connect to the entire customer ecosystem, or creating go to market activations in a human way, we are always focused on engineering media as a canvas for creativity. We know creating high value media experiences takes an intersection of all kinds of talent. Our media practice gains strength from its collaborations with R/GA’s other resources and disciplines. We house an integrated media planning and buying team able to activate across all paid channels, Connections team built to serve all aspects of comms and experience strategy, and Influence Studio focused on social expertise and influencer execution.
Our Connections team is the cornerstone of this intersection, working as true “connectors” to bring everyone and everything closer together. They work closely with clients, creatives, media teams, and agency partners to define outcomes and outputs as well as provide stewardship over how, where and when strategies come to life.
As a Director, Connections at R/GA your work won’t just live in a slide or framework, it will unlock details that will help inform the work. You’ll turn insights into briefs and plans that will make the creative work smarter and the media work harder. You’ll give everything a purpose and a place. You’ll bring structure and clarity to the creative process as well as your own unique POVs and inspiration. You’ll help bring brands, products and experiences to market with impact, effectiveness, and coherence across the most relevant touch points.
Here’s what you should know if you want to be a Director, Connections Planning at R/GA:
On any given day you might
- Lead and resource engagements with C-Level executives, senior stakeholders and internal R/GA client, strategy and creative leads
- Organize, concept, and develop culturally relevant connections ideas that live in the most relevant media environments
- Map cultural and market trends, as well as research and analyze marketplace and media data
- Work closely with clients, and across the agency with: creatives, our analytics department, strategic planners, tech, as well as account and production staff
- Prepare and give presentations on findings & recommendations
- Take high-level communications tasks and identify how the brand should behave in different cultural spaces
- Oversee/Lead ideation team sessions, new business opportunities and Connections team members
- Develop strong relationships internally across departments as well as with clientele
The ideal person
- Is energetic and a motivated “self-starter”
- Is ambitious and proactive about personal development
- Has strong time management
- Evangelizes the Connections department both within R/GA as well to clients
- Is able to influence in meetings
- Can present data in a clear and concise manner
- Is comfortable on-stage and with C-level executives
You bring
- 8+ years’ experience of communications planning, media strategy, and/or account planning, ideally in environments where creative and media thinking are integrated together
- Experience running strategy processes involving multiple stakeholders
- Experience as Connections/Communications Strategy lead for cutting edge, Global clients
- Experience managing a team working across multiple workstreams, having experience managing a team of at least 3 reports
- 3+ years working with C-level executives
- New business pitch experience
- Strong creative briefing skills - adept in both formal and informal ways of partnering with creatives
Bonus Points
- If you have Brand-side, Consulting-side, or SaaS-side experience