Our Experience Strategy practice is tasked with making sure the user is represented in both strategy and ultimately when a product or service is designed. We work with companies to understand their user and synthesize this information to create a strategy to inform a meaningful user experience. Our strategists get excited about gaining insights from users, designing clever ways to understand what makes them tick and then working with designers to bring an idea to life. We’re part of the creative team that makes new digital experiences.
Here’s what you should know if you want to be a Creative Director of Experience Strategy at R/GA:
On any given day you might
- Plan and conduct research to extract insights from our target consumer.
- Turn research learnings into tangible and exciting insights that stretches thinking and points to new opportunities.
- Lead ideation sessions with a cross functional team to turn your research into actionable ideas.
- Help craft strategic deliverables, including value propositions, strategy, insights, and ideas.
- Work with designers (UX, Visual, and Copywriting) to turn an early idea or hunch into a product/service.
- Guide junior strategists on how to conduct research and how to synthesize learnings.
- Help evolve the experience strategy discipline at R/GA and train internal teams to understand key points of view and approaches to deliverables.
The ideal person
- Is an expert at designing and conducting research to uncover new opportunities
- Gets excited about going out into the field and talking to users
- Is an extremely strong leader who can manage multiple clients and projects
- Can lean into knowledge of Interaction Design, technology, usability and experience design
- Has experience developing new digital experiences
- Has outstanding presentation and communication skills
- Has ample experience working with and presenting to clients of all levels
- 8+ years’ design experience in digital strategy branding, advertising, or other related field
- An in-depth understanding of design thinking, user research, and conceptual writing