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Join R/GA at the 2024 Cannes Lions Festival of Creativity.

R/GA at the 2024 Cannes Lions Festival of Creativity

Cannes 2024


R/GA is excited to rejoin the industry’s leading creatives at the Cannes Lions Festival of Creativity. Join us as we celebrate and showcase our work, partners and expertise.

Find an overview of R/GA’s activity along the Croisette below, including our Rotonde Stage keynote, Commerce X Creativity: From the Transactional to the Inspirational.

Interested in meeting up with our team? Submit your contact information below and we’ll be in touch.

 Cannes 2024

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Tuesday, June 18, 12:30-1:00pm
Rotonde Stage, Rotonde

Speakers:
Tiffany Rolfe, Global Chief Creative Officer & Chair, R/GA
Jeriad Zoghby, Chief Commerce Strategy Officer, Interpublic Group

The separation between marketing and purchasing is gone. Commerce is now interwoven through every digital channel. With this emerges a new set of customer behaviors, challenging every assumption previously held, and leading to brands investing heavily into commerce platforms under the promise of seamless integration of data and marketing. Yet with every brand having access to the same technology, commerce experiences often look & feel generic.

In this new everything, everywhere, all-at-once world, accelerated by AI, there are now unprecedented opportunities to differentiate. So as brands fight for customers time, attention, clicks and love, they must embrace commerce as the next creative frontier.

Join R/GA and IPG as they show you a glimpse into what the future of commerce experiences will look like, and how to make the transactional inspirational.

Commerce X Creativity: From the Transactional to the Inspirational

Tuesday, June 18, 4:15-4:45pm
Whalar House (Majestic Beach)

Speakers:
Tiffany Rolfe, Global Chief Creative Officer & Chair, R/GA
PJ Pereira, Creative Chairman & Chief Creative Officer, Pereira & O’Dell | Serviceplan Americas
Rei Inamoto, Founding Partner, I&CO
Angela Onuoha, Creator, @curlbellaa

Join a dynamic panel of creative leaders exploring the essence of liberating the creative voice. Moderated by tomorrow's creative voices — creators themselves — where they will discuss trends, share tips, and overall ignite inspiration.

Conversations with Today's Voices and Tomorrow's Visionaries

Tuesday, June 18, 2:00-2:30pm
Rotonde Stage, Rotonde

Panelists:
Yael Cesarkas, SVP, Executive Strategy Director, R/GA
Lena Roland, Head of Content, WARC Strategy
Jon Lombardo, Co-Founder, Evidenza
Peter Weinberg, Co-Founder Evidenza

Marketers have been accused of living in a ‘bubble’ that disconnects them from the consumers they’re meant to understand. And consumers say advertising doesn’t resonate with them, highlighting a disconnect. Meanwhile, in-depth research projects are slow and expensive, and often reveal a gap between what people say, and what they do.

Moving from attitudinal data to analyzing online behavioral data can help close this say–do gap. But as marketers use more digital data and analysis, what is the role of in-person research? And as synthetic data becomes widely available, will analyzing synthetic consumers bring marketers closer or further away from real ones?

Join this session to understand the research approaches that can help build truly consumer-centric and effective marketing strategies.

Future of Strategy: How Do We Burst Marketing's Bubble?

Josefina Casellas, VP ECD and General Manager, SS LATAM, is headed to the Cannes Lions International Festival of Creativity Design jury room.

Interested in connecting? Request a meeting with Josefina below.

Robin Forbes

Global CEO

Tiffany Rolfe

Global CCO & Chair

Alex Sehnaoui

Global Chief Growth Officer

April Quinn

President, Americas

Bryan Gregg

SVP, Executive Creative Director, US

George Griffiths

VP, Marketing & Communications

Josefina Casellas

VP, Executive Creative Director & General Manager, SS LATAM

Kate Barker

Executive Director, Growth & Development, EMEA

Nick Coronges

Global Chief Technology Officer

Nick Pringle

EMEA Chief Creative Officer

Yael Cesarkas

SVP, Executive Strategy Director, US