R/GA at Advertising Week NY 2023 - Page: FutureVision Report Detail Page

R/GA at Advertising Week NY

Monday, October 16, 10:30am 
The Equality Lounge
100 W 33rd Street
Sub Level-1

Representation has come a long way in advertising, but we have a long way to go. 40% of women do not relate to women shown in advertising, and almost one in two people from marginalized groups felt they had been stereotyped in some way. Join us as we speak with the leading voices in the advertising industry to discuss what it will take to finally get representation right.

Panelists:
April Quinn, President, US, R/GA
Patricia Ratulangi, VP, Global Communications/DEI, Nielsen
Nikki Buchanan, Senior Sales Director, Multicultural, SXM Media
Vida Cornelious, Vice President, Creative, Advertising, The New York Times
Lydia Daly, SVP, Audience Impact and Intelligence, Paramount
Mercedes Bender, Principal, DEI Practice Lead, Ipsos Strategy3
Yvette Ellis, Enterprise Marketing Excellence Leader, Deloitte

The Authenticity Model: How Advertisers are Reaching for Representation in their Brands 

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Monday, October 16, 12:10pm 
The Creative Showcase Stage

Today, the most valuable brands create value through innovations, differentiation through digital interfaces and relevance through culture. Yet most frameworks for building brands date from a bygone age. Join leaders from R/GA as they explore building brands as Operating Systems. Built to enable collaborative action across product experience, communications and relationships. Establishing tools, not rules, made to adapt across environments and individuals — with underlying codes of purpose and design to connect them all. A brand is not a logo, an app or an ad — it’s the sum of all of these. 

Speakers:
Augustus Cook, Head of Brand Design, US
Melissa JP, VP, Managing Director, Brand Design & Consulting, US

Rebuilding Your Brand as an Operating System

Monday, October 16, 4:50pm 
Creative Showcase Stage

Discover the Redefining Bravery series, where creative storytellers share their journey through audacious marketing. These are the stand-out marketers and creative leaders, pioneers of courage and daring campaigns. In an era where traditional norms are constantly challenged, these leaders have not only embraced the unconventional but have also woven it into the very fabric of their brands.


The AD Club of New York is a non-profit organization that serves as a platform for creative minds and industry professionals to connect, collaborate and drive innovation in the advertising community. Through its diverse range of programs, events and initiatives, The AD Club of NY fosters the growth of young talent while recognizing excellence in the advertising industry.

Speakers:
Tiffany Rolfe, Global Chair & CCO, RGA
Soyoung Kang, Chief Marketing Officer, eos Products 
Ali Rez, Chief Creative Officer, Impact BBDO
Sophie Kelly, SVP Marketing, Diageo

Redefining Bravery

Tuesday, October 17, 4:30pm 
The Equality Lounge
100 W 33rd Street
Sub Level-1

Periods, hot flashes, IVF injections, postpartum care — the nuances of women’s health have historically been depicted through a limited and exclusionary lens in the media. Now, as women are publicly taking ownership of their bodies, brands are telling new and relatable stories about women’s health that reach everyday people from all backgrounds. Join us as we speak with creative leaders about how they're reimagining today’s advertisements and campaigns to reflect this empowering era.

Panelists:
Jacqueline Lovelock, Managing Director, Healthcare, R/GA 
Kendall Ciesemier, Host, At Liberty, ACLU Podcast and Senior Executive Producer, Multimedia, ACLU 
Kathleen Saxton, Global Chief Marketing Officer, Omnicom 
Tristen Norman, Director, Creative Insights, Getty Images 
Nadia Carta, Head, Data Transformation, Google

The Body Clock & The Media: From Menstruation to Menopause and Everything in Between

Thursday, October 19, 11:20am 
The Screening Room

Unpacking the impact of shifting consumer behaviors on sports fandom in the modern age in order to help brands innovate and modernize their investment in sports to achieve the best results. The next generation of fans introduces five new dimensions of sports fandom, which will have significant implications for brands.

Until now, durable traditions and rituals of sports fandom have dictated the playbook for brands in sports. But the next generation of fans is ushering in a new era of fandom. One that is open, participatory, and responsive to culture in real-time. This is On Demand Fandom, and when fandom changes, the rest of sport must follow.

Speakers:
Tom Morton, Global Chief Strategy Officer, R/GA
Dany Garcia Founder, CEO and Chairwoman The Garcia Companies
Kaitlyn Frysztak, Group Strategy Director, R/GA
Jesse Sarfan, Strategy Director, R/GA 